Why is the new development in the new retail industry?

 

Firstly, with the rapid development of society, products are being updated more and more quickly, not only limited to electronic technology products, but also in various industries such as the clothing industry and catering. Then in the new retail can be reflected in 2 points, one is the display of products become less and less, many customers are often running to the new products.

Secondly, it is the product promotion process is not good control, need too much manual involvement, the cost is too high. The emergence of intelligent cloud shelves can solve these two major pain points, intelligent cloud shelves using the latest multimedia information technology, breaking the barrier between online and offline. All the products can be displayed on the intelligent cloud shelves through a variety of ways such as video, pictures, product details.

Through this digital marketing model, customers can see more of the products on display and businesses no longer have to worry about it. Moreover, the smart cloud shelf can play product advertisements, which can directly attract precise traffic to customers. This is more effective than the traditional means of advertising in the retail industry and saves on labour costs.

The emergence of intelligent cloud shelves allows the new retail industry to be more in tune with the changes in the market, and through digital marketing means can help merchants to better complete the product diversion. Therefore, the intelligent display  launched by BVS is indeed a new direction of development for the new retail industry.