China's commercial display large screen market size is expected to grow by more than 22%

          China's commercial display large screen market size is expected to grow by more than 22%

China's commercial large-screen display market sales will reach 60.4 billion yuan in 2021, up 22.2% year on year, according to the "Forecast of China's Commercial Large Screen Display Market Size in 2021" recently released by IDC.

In recent years, catalyzed by 5G, AI, IoT and other new technologies, commercial display devices have become the core of the interaction between people and data. According to the forecast, the growth of the market in the future will be mainly driven by LED small-spacing, interactive electronic whiteboards and advertising machines.

It is reported that large screen splicing includes LCD splicing and LED splicing products with small spacing. Among them, the future development momentum with LED small spacing is particularly rapid. In the context of normal epidemic prevention and control, there are two main driving forces for its market growth. First, the government continues to invest to drive growth. At present, the epidemic has caused the government to attach great importance to urban emergency response, public safety and medical informatization, and has strengthened the investment in the construction of intelligent security, intelligent medical informatization and other aspects. Second, key industries should accelerate the smart transformation, including smart parks, smart water conservancy, smart agriculture, smart environmental protection and so on. A large number of data monitoring and operation centers need to be built.

LED small-spacing products, as terminal display devices, assume the medium of human-computer interaction in intelligent solutions, and are widely used. Among them, more than 50% of LED small-spacing products are applied to the government industry. With the improvement of the digital transformation of the government industry, the demand for large-screen splicing display market will continue to fall and become more and more dispersed in the future.

The interactive electronic whiteboard is divided into educational interactive electronic whiteboard and commercial interactive electronic whiteboard two products. Among them, educational interactive electronic whiteboard will appear a fast growth trend. Although the shipment of educational interactive electronic whiteboards decreased by 9.2% year on year in 2020, in the long run, the education market is still huge, the government investment is not reduced, and the demand for renewal and the new demand for smart classrooms will still increase.

Similarly, the commercial interactive electronic whiteboard is also promoted by the epidemic to accelerate the popularization process. IDC research shows that in 2020, the shipment of business interactive electronic whiteboards was 343,000 units, up 30.3% year on year. The epidemic has made telecommuting normal and accelerated the popularity of video conferencing in China. At the same time, commercial interactive electronic whiteboards have the characteristics of two-way operation, larger screen and higher definition, which can meet the needs of intelligent office and replace projection products in large numbers, driving the rapid growth of interactive electronic whiteboards.

In addition, as the "contact-free economy" continues to drive, the advertising machine market will not only return to pre-epidemic levels in 2021, but will also become an important technology driver for the digital transformation of the media industry, with considerable market growth potential.

IDC analysts believe that with the support of the new technology of "5G+8K+AI", more and more large enterprises are joining the commercial display market, which can drive the commercial display market to a new level, but it also brings more uncertainties to small and medium-sized enterprises. Faced with the brand effect of large enterprises and the rapidly changing market environment, Small and medium-sized enterprises should pay more attention to explore the opportunities of segmented industries, improve the integration ability of supply chain, so as to enhance their core competitiveness

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